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Ce poate face Apple?

Pe data de 6 ianuarie, doi dintre cei care dețin acțiuni în Apple, de vreo 2 miliarde, au emis o scrisoare care începe cam așa:

“January 6, 2018

Board of Directors
Apple Inc.
1 Infinite Loop
Cupertino, California 95014

Ladies & Gentlemen,

JANA Partners LLC and the California State Teachers’ Retirement System (“we” or “us”) collectively own approximately $2 billion in value of shares of Apple Inc. (“Apple” or “you”).  As shareholders, we recognize your unique role in the history of innovation and the fact that Apple is one of the most valuable brand names in the world.  In partnership with experts including Dr. Michael Rich, founding director of the Center on Media and Child Health at Boston Children’s Hospital/Harvard Medical School Teaching Hospital and Associate Professor of Pediatrics at Harvard Medical School, and Professor Jean M. Twenge, psychologist at San Diego State University and author of the book iGen, we have reviewed the evidence and we believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using your products in an optimal manner.  By doing so, we believe Apple would once again be playing a pioneering role, this time by setting an example about the obligations of technology companies to their youngest customers.  As a company that prides itself on values like inclusiveness, quality education, environmental protection, and supplier responsibility, Apple would also once again be showcasing the innovative spirit that made you the most valuable public company in the world.  In fact, we believe that addressing this issue now will enhance long-term value for all shareholders, by creating more choices and options for your customers today and helping to protect the next generation of leaders, innovators, and customers tomorrow.”

Și nu se termină aici… Ce ar putea face Apple ca să rezolve această “problemă”? Care este opinia voastră pe acest subiect?

Eu cred că singurul lucru bun pe care îl poate face Apple este să opreasca la o perioadă de timp prestabilită device-urile pe care există conturile copiilor mai mici de o anumita vârstă. Nu de tot, doar anumite servicii care ar putea produce dependență, gen Safari, Youtube, Games, etc

Voi cum vedeți rezolvată treaba asta?



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